At the beginning of the toolkit you will find a quick self-assessment piece. Use this tool to create a baseline of where you and your business currently are as well as to plot out where you would like to be. This resource is organized around three themes: tourism industry sector, business process, and the needs of SMEs. For example, in the first section tourism sectors such as accommodations providers, tour operators, and hunting and fishing outfitters will find tips and resources tailored just for them. Likewise, business processes such as purchasing, marketing and product development and needs such as water, waste and energy are addressed in individual chapters. The toolkit is not intended to be read back-to-front, nor is it a definitive treatise on sustainable tourism. While the case studies and scenarios scattered throughout are intended to provide inspiration and background, this document focuses squarely on actions, tasks and implementation. So get going. Review the table of contents; find a section that might have a strong application to your business-and jump right in.